The benefits of uninterrupted power can have a profound impact on any customer or prospect. In the first place, it prevents expensive downtime and guarantees that no matter what happens with the primary source of energy--you're OK. Secondly, this means your equipment won't be damaged by power fluctuations that could render it useless in seconds. The life-spans of electronic systems can also be extended through extending their environment. Thirdly, uninterrupted power affords peace of mind: when those vital life-saving machines (the ones from everyone's infancy in med school) are switched on in the Operating Theatre, they switch on without interruption. And lastly, it maintains productivity-enabling management to focus on something other than responding. For companies whose business depends upon constant service, this is invaluable.